Everipedia

I led the rebrand and redesign of Everipedia — the world's largest online encyclopedia. The goal was to make Everipedia more accessible to a wider audience, including those without previous knowledge of blockchain technology, as part of a broad effort to expand the community.

Over 1.5 years (October 2018 to February 2020), we conducted extensive research and design, resulting in a completely overhauled platform, visual brand, messaging strategy, account creation, and interaction dynamics. Everipedia 2.0 was redesigned and rebuilt from the ground up — evolving its participation paradigm to lead online encyclopedias into the modern age.

Highlights

• Everipedia named official Associated Press partner for 2020 U.S. presidential election results — later commemorated as a one-of-one NFT artwork
• Platform rebuilt from the ground up using cutting-edge technology
• Front-end improvements to significantly increase speed, performance, and usability
• Expansion into English, Mandarin, Korean, and Spanish languages
• Achieved >50,000 daily active users and 300 million historical article views (2020)

Key Contributions

• Remaking article browsing and editing experience
• Creation of a brand-new front-end user experience
• Refreshing brand messaging to attract a less niche, more general audience
• Design of moderation and content population methods
• Brand identity rollout and accompanying PR campaign
• Introducing a social component to user interaction
• Optimizing for multiple languages and mobile use

Press

• Everipedia: important update for the encyclopedia — The Cryptonomist
• Blockchain Encyclopedia Everipedia Details Expansion Plans — Newswire
• Everipedia — Wikipedia

Acknowledgements

• Danielle Diamond — Product
• Daniel Liebeskind — Product
• Erica Blair — Messaging & Strategy
• Everipedia Team