Freedom Proxy
DPoS voting proxy on the EOS blockchain network
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Named, branded, and built the digital presence for Freedom Proxy — an EOS blockchain voter proxy that simplified democratic participation in a decentralized network. A voter proxy allows token holders to delegate their Block Producer voting power to a trusted entity that represents their interests. The challenge was twofold: communicate a genuinely new concept in blockchain governance, and present a transparent, data-rich platform that earned the trust of EOS account voters.
Highlights
- Named the brand and developed the visual identity — the logo incorporated the EOS mark with refined rocket tips and a digitized flame, symbolizing the mission of "building freedom" and the collective commitment behind it
- Designed and built a responsive website that disclosed which block producers Freedom Proxy voted for and the rationale behind each choice
- Co-developed structured evaluation frameworks for assessing Block Producer candidates — balancing technical, governance, and community criteria
- Addressed a real infrastructure challenge: the EOS network's JSON disclosure standard for block producers was inconsistently adopted, requiring custom solutions for reliable data sourcing
Key Contributions
- Brand naming and strategy
- Visual identity design and key messaging
- Website design and development (desktop and mobile)
- Block Producer evaluation systems and workflows
- Governance communication design
Acknowledgements
- Ashe — Co-Founder
- Zane — Co-Founder
