Rackett

I designed the brand identity and creative direction for RACKETT, an Australian experimental pop punk band. The work encompassed naming, visual direction, campaign assets, and interactive experience concepts.

Highlights

• Established the band as a professional act on the market within six months
• Supported notable acts including The Darkness (Australian tour), Sticky Fingers, DZ Deathrays, Bleached, Stonefield, Abbe May, and The Bennies
• Performed at Secret Garden Festival, Mountain Sounds Festival, and venues across Australia
• Brand identity spanned naming, visual direction, photoshoots, concert design, and music video concepts
• Merged raw punk energy with slick, hyperpop edge to distinguish the band across indie and mainstream circuits
• Featured in Beat Magazine, Mixdown, Tone Deaf, and The Brag

Contributions

• Strategic advisor and core creative collaborator
• Named the band
• Created the brand identity and visual direction
• Built the website
• Secured press coverage
• Directed photoshoots and music video art direction

The creative partnership grew out of a previous collaboration with Rebecca Callander on Bec and Ben. The visual identity reflected the band's evolution from punk rock origins to futuristic experimental pop, creating an immersive universe that blurred boundaries between audience and performer during live shows.

RACKETT was known for striving to deliver stadium-sized shows on pub stages — theatrical, high-energy performances that blurred the line between audience and performer. The band's ambition was to be "the band you couldn't ignore," channeling the theatrics of acts like The Darkness and Killing Heidi into a distinctly modern, punk-inflected package.

After parting ways with her bandmates in 2019, Rebecca continued as a solo artist under the name Beks, carrying forward the experimental pop direction that defined RACKETT's later work.

Band Members

• Rebecca Callander (Rhythm Guitar, Vocals)
• Kat Ayala (Lead Guitar)
• Ally Gavin (Bass)
• Astrid Holz (Drums)