Topia

I coined the name and led brand, experience, and creative direction for Topia, a browser-based social metaverse platform. As Experience Design Director and Creative Director, I shaped the platform from early prototypes through its $5M seed round led by Alexis Ohanian's Seven Seven Six, and a follow-on investment from Kevin Durant's Thirty Five Ventures.

Contributions

• Coined the platform name and shaped brand strategy from inception
• Led UX/UI design progression from prototypes to full platform
• Established and directed Topia Lab, an innovation hub for immersive creator experiences
• Designed virtual environments for events and investor showcases, including "Quest for Greatness" with Seven Seven Six
• Developed the artist-in-residence program and inaugural NFT collection
• Advised on verified NFT integration for the creator economy

Highlights

• Positioned Topia as a metaverse leader emphasizing human connection and creator empowerment
• Created a dedicated creator marketplace for monetization
• Championed the shift from passive consumption to active co-creation and "confluencer culture"

Links

• Featured in dot.LA, Quartz, and AWS Partner Spotlight
• Build-A-Burn — Virtual Burning Man 2020, 25,000 participants

Acknowledgements

Topia Team, Seven Seven Six (Alexis Ohanian)

"The Internet is evolving from something chronological into something real-time, connective, and experiential." — Daniel Liebeskind, CEO & Co-founder, Topia